New Year, New Volvo
Wundervu collaborates with Volvo to create “New Year, New Volvo," promoting their XC60 Luxury SUV.
When deciding how to promote their XC60 Luxury SUV, Volvo wanted to create an immersive experience that transported consumers to another place, a place their new Volvo could take them. WunderVu collaborated with Uppercut and Supersphere to create this groundbreaking 360-degree video to support that goal.
Inspired by the Swedish New Year’s tradition of reciting Lord Tennyson Alfred’s poem “Ring Out, Wild Bells,” Volvo’s 360 video brings us into an intimate camping site, with campers huddling around a fire and two of their XC60 Luxury SUVs as a narrator reads the poem.
New year, new volvo Credits
Directors: The Diamond Brothers
Edit: Micah Scarpelli / Mah Ferrez
EP: Stefanie Bassett
Grading/VFX: Joe Wenkoff and Pixvana
Agency: Grey New York
Sound Design/Mix: Yessian Music