New Year, New Volvo

 

Wundervu collaborates with Volvo to create “New Year, New Volvo," promoting their XC60 Luxury SUV.

When deciding how to promote their XC60 Luxury SUV, Volvo wanted to create an immersive experience that transported consumers to another place, a place their new Volvo could take them. WunderVu collaborated with Uppercut and Supersphere to create this groundbreaking 360-degree video to support that goal.

Inspired by the Swedish New Year’s tradition of reciting Lord Tennyson Alfred’s poem “Ring Out, Wild Bells,” Volvo’s 360 video brings us into an intimate camping site, with campers huddling around a fire and two of their XC60 Luxury SUVs as a narrator reads the poem.

Check out some production stills from our beautiful set near Toronto, Canada.

New year, new volvo Credits

Directors: The Diamond Brothers

Edit: Micah Scarpelli / Mah Ferrez

EP: Stefanie Bassett

Grading/VFX: Joe Wenkoff and Pixvana

Client: Volvo

Agency: Grey New York

Sound Design/Mix: Yessian Music